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Plastics offer many benefits and are essential today, but their recycling potential needs to be improved further.

In 2018, the European Commission published a strategy for the use of plastics in a circular economy. A strategy to which the detergents industry adheres very closely.

In January 2019, the sector launched a voluntary initiative on plastic packaging that aims to increase the use of the recycled content in plastic packaging in the coming years. Participation in this industrial initiative is open to all companies in the sector. DETIC is the Belgian Luxembourgish association of producers and distributors of cosmetics, detergents, cleaning products, glues and mastics, biocides, and is part of the AISE, the European federation of soaps, detergents and cleaning products that launched this initiative.

Goal: a minimum of 20% recycled plastics in all packaging. The final packaging must be recyclable, reusable or compostable. The goal is to create a real plastic market to keep it in the business cycle and not in nature as waste.

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In this context, the sector has signed up to the Ellen MacArthur Foundation’s commitment to a new plastics economy.