The Green Deal Anders Verpakt is an agreement initiated by OVAM, DETIC, COMEOS, FEVIA and VIL at the initiative of the Flemish government. This multisector agreement focuses on preventing and reusing packaging. The initiative aims to encourage organisations, companies and other stakeholders to seek alternatives to reduce the environmental impact of packaging.
The Green Deal Anders Verpakt is being launched in the autumn of 2021. Organisations, companies or institutions involved in bringing packaging to the market and in the use of packaging can join this initiative until the end of 2022. It is set to run until 2025.
The participating companies and institutions set up projects that cover many different aspects of packaging. For the DETIC sectors, the most relevant challenges are bulk and reusable packaging. Consumer behaviour, communication and the marketing strategy are also addressed.